La Danesa, Det Norske Magasinet and En Sueco
Our mission is to inform our readers, who are either Danish, Swedish or Norwegian expats and Scandinavians still in Scandinavia but considering moving to Spain, about what’s going on here. Many expats are not sufficiently fluent in Spanish to understand the news, and thus here we are.
About the magazines
The editorial backbone of our publication is made up of current events, news reviews, politics and finance, while other sections cover in-depth and topical information on subjects that concern readers’ lives in Spain. We also offer refreshing and interesting features on health, food and wine, sport, travel and décor designed for the many nordic speaking residents and visitors to southern Spain.
Our readership is estimated, modestly, at three per copy. According to our most recent survey results, approximately 30.000 Danes, 40.000 Swedes and 30.000 Norwegians are residents in Spain – the majority based on the Costa del Sol. The largest group is represented by the retired (25%), the early retired (50%) – people who have left Scandinavia for a better quality of life in the sun and on the golf courses – bringing with them a high buying potential. The remaining 25% own, manage or work in the thousands of businesses in the area, a professionally active group.
The most cost-effective gateway to the Scandinavian market in Spain
Book a banner on the magazines’ home pages with a link to your own website or a landing page with your advertising message. You can do the same in the magazines’ weekly e-mail bulletins. Or you can combine your advertisement in the printed magazines with an interactive advertisement in the digital versions, on the home pages and/or on our e-mail newsletters.
We will be pleased to design or adapt the design of your advertisement, so it is an exact match for your target group.
About our readers
- 65% read both the online and printed versions.
- 28% speak Spanish.
- 85% live in their own residence.
- 50% travel more than three times a year.
- 67% are between 50 – 75 years´ old.
- 90% eat out at least once a week.